Creating a Winning E-Business

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com's Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

Amazon Sales Rank: #183376 in Books Published on: 2005-12-22 Original language: English Number of items: 1 Dimensions: .65" h x 7.43" w x 9.24" l, 1.55 pounds Binding: Paperback 464 pages

Customers most helpful reviews 3 of 3 people found this review helpful. E-Business Review, Alvin A. Bojorquez This book can open the mind of a person to see how many opportunities exist online. This book is general, giving a broad view of what is necessary in an online business, and what is recommended. But this book is a bit 'out of date, published in 2006. This book does not fit the technical aspects of online business, but provides enough knowledge to start a business strategy. 1 of 1 people found this review helpful. Grant Stoffel good book that I had to get this book for a college course, and I will keep it for a reference guide. This is a great book, and really goes into depth about the foundations of the construction of a single e-business from scratch. If you are serious about starting a business, but to buy this book! 0 of 0 people found this review helpful. Spoiled by the excellent quality Okoř book down. Do you feel out of touch.