M-Commerce Crash Course: The Technology and Business of Next Generation Internet Services

In this volume, P.J. Louis offers a technical insider's view of the Internet in its evolving mobile business incarnation, m-commerce. The author aims to take the mystery out of the Internet business space by breaking it down into its fundamental components - he provides a quick tour of basic Internet technologies, then discusses the wireless Internet, and the evolution from e-commerce to m-commerce.

Amazon Sales Rank: #1744801 in Books Published on: 2001-02-08 Original language: English Number of items: 1 Binding: Paperback 345 pages ISBN13: 9780071369947 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From the Back Cover In just a few short years the Internet has evolved from a tool that technologists dabbled with to one that consumers are actively using. This has radically altered the way business is conducted and set off a firestorm of change and growth in wireless telecommunications. In this book network expert P. J. Louis offers a technical insider¿s view of the Internet in its evolving mobile business incarnation, M-Commerce. Louis takes the mystery out of the Internet business space by breaking it down into its fundamental components. After providing a quick and painless tour of basic Internet technologies, Louis then discusses the wireless Internet, and the evolution from e-commerce to m-commerce, providing a clear and cogent guide readable by the technical and non-technical alike. Information goldmine. A treasure for anyone who works in telecom or Internet services, or who wants to invest in what¿s likely to be the fastest growing sector of any industry over the next few years, this insiders¿ guide from an electrical engineer/communications industry executive puts the future of communications in your pocket. *Gain an understanding of wired and wireless Internet business models *See how 3G protocols and technologies work with IP (Internet Protocol) *Study how current business modeling techniques can be used to support the Internet *Understand the current wireless Internet signaling technical and business issues *Fan away the smoke and mirrors of the Internet business space About the Author P.J. Louis (Hartsdale, NY) is Vice President of Marketing and Product Development for TruePosition, Inc. He was previously Director of Network Technology for NextWave Wireless and developed New York Telephone's SS7 rollout.

Most helpful customer reviews 5 of 5 people found the following review helpful. Understanding the Global Internet Business With Lou Pizzarello A wealth of information on Internet technology packaged in a concise but thorough Pocket Reference Manual. Technical journals, usually made in time and speed of technical researchers, and unfortunately, mistakes the reader can isolate accumen operations. Mr. Louis has been expertly combines fascinating and striking information which is clearly the needs of the reader comes from both disciplines. The conversational style keeps the reader interest, while significant technical content. As an interesting and enjoyable introduction to "Technology and Business of Next Generation Internet", I highly recommend this book to anyone trying to enter the new Internet economy. Since the subject of library publications is constantly evolving, this paper could prove to be valuable, the de facto standard 5 of 5 people found this review helpful. Chronicle of the M-commerce - technology, business and consumers by Pat Leihy The author makes clear, the foundation of the business and technological basis for the current state of the telecommunications industry, in both traditional and telco industry news on the Internet. It then develops the recent activities in the Internet community, just emphasizes the successes and failures of this turbulent industry. The whole time concrete analogies to services.T more acceptable and familiar Wired Detailed understanding of the author of e-commerce, along with his experience in the industries for fixed and mobile telephony is obvious because it is parallel with the development of electronic commerce to M-Commerce with the development of "Plain Old Telephone Service" of age "digital" These parallels telecommunications serve as a warning about the potential dangers of the development of M-Commerce, and challenge the reader to really explore the possibilities, instead of blindly - to repeat past mistakes. Finally, as a veteran of the telecommunications industry with more than a decade behind me (same size as the Community members and community providers support), it is refreshing to see an author of a highly technical and oriented firms do not forget the "ultimate goal" - the customer. The author takes the time to point out problems, technology or business unit of industry, customer needs and satisfaction are the ultimate reality, and who wants to succeed in the field of M-Commerce should never lose sight of the fact this has and will continue to recommend this book to anyone who expresses a desire to really understand the future of M-Commerce and its historical basis. 4 of 4 people found the following review helpful. You have to read it to Rocco Lapenta This book is ideal for executives involved with Telecom strategies for technological development and the implications of the technology platform is to enable wireless Internet applications. It is also useful to provide a framework for identifying the critical issues related to the functions of business development and development of models of service delivery. Consultant Portable is the perfect subtitle for a book that focuses on "life cycle" business techniques, management, operation, necessary for the company to build the original plan of operation (s), because studies on the effects created by the confluence of wireless, multimedia and Internet is a great reference book that is very readable and concise. Rocco Lapenta COO JMS Worldwide, Inc. See all 15 customer reviews ....