The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

Amazon Sales Rank: #543969 in Books Published on: 2010-12-01 Original language: English Number of items: 1 Binding: Paperback 256 pages ISBN13: 9780071743877 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions, including General Electric, the California Institute of Technology, and NASA.

Customer most helpful reviews 0 of 0 people found this review helpful. Product Development: 36 - hour course from Bio Entrepreneur book by Andrea Belz Ph.D. MBA, is a great introductory book on product development with an audience of entrepreneurs, innovators in large enterprises and service providers who want to learn a holistic approach to product development and essential elements of marketing. The book argues for the importance of adapting your mission and vision with qualities of leadership, "companionship" and promote your brand. The book is well written and each chapter has striking advice for entrepreneurs who can prevent them from making critical mistakes in product development. 0 of 0 people found this review helpful. Dredging roadmap from concept to market by Adrian Ott, Author, The 24 hours after the customer is a textbook on the latest techniques and methods in product development. Andrea Belz, searched an innovation consultant, has deep real-world experience in the area which has resulted in a book well written, concise and pragmatic His experience shines as she offers "aha" insights and interesting case studies to highlight the points that other books on product less. I recommend this book to anyone who tries to get the concept of market success. See all 2 reviews ....