The Social Media Business Equation

Facebook, Twitter, LinkedIn, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation™ -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.

Amazon Sales Rank: #1814250 in Books Published on: 2011-04-27 Original language: English Number of items: 1 Binding: Paperback 208 pages

Customer Reviews unusable 4 of 4 people found the following review helpful. The power of Web 2.0 for your business by Steve Burns This is a great book that all the principles of the use of power in many social media channels to your company, service, cause or product to promote explains. The author explains how social media is just to communicate using new technologies. The technology is there, finally, where companies may communicate directly with customers. I believe that the era of fast computers and high speed internet along with digital cameras and small video recorders are on the verge of a whole new revolution in the internet that was not possible in the late nineties. The Internet is now more social and democratic than ever. Join the revolution. The author explains step by step how to YouTube, Facebook, Twitter and LinkedIn together to communicate, inform and entertain clients and prospects and the relationship you develop for the real thing to put. How different would be commercial, radio, television and newspapers, if producers received an immediate response after being issued or published? How would you change the direction of the producers? This is happening in media, instant sales information as in the offline world must build relationships and give more than they receive in the first place. The special information to share with his followers, which emit with a flare for entertainment, and most important relates to your potential customers. In the long run if you do these things correctly, these followers to make sales as a natural extension. The author gives readers a useful formula on how to spend their time on social media: 20% to 20% reporting an entertaining 40% to 20% of companies turning interact. You can not measure some aspects of the return on investment for many of the things you do with the media to get your name out there. Part of it is just goodwill the company later to convert, but the author suggests setting goals and focus your social media efforts to the specific objectives as a way to measure success. She is also the promotion of codes that indicate where the customer heard about the promotion to the effectiveness of each channel to be measured. In the 21st century, if your business is not a social media world over. Get on board, use this book for examples of other companies that currently use to drive business their way. I have successfully used social media to drive two of my books to the 5% of books sold on Amazon and even as a first author. I used many of the principles in this book to achieve my success, and I've just started. I highly recommend this book. 2 of 2 people found this review helpful. Not deep enough for the business leaders who must be persuaded by Charles Ashbacher There is little in this book as an experienced user of social media is found to be new is largely a repetition of what I read in the papers of information technology in recent months and there is no real depth. The chapter that most business owners are looking for the latest, "The ROI of social media." However, it contains what may be regarded as an equation in only seven pages long, lacks depth. It is unfortunate because it is in this chapter where the author can really show the value of using social media to entrepreneurs who are skeptical about it. The book is written for business executives as CEO and the title of the chapter is what you are interested The rest of the book is basically a series of tests, case studies of companies that have adopted social media into their business models and success has been enormous, ranging from companies like GM to non-profit organizations such as companies, enterprises studied cover a large part the organization.