The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-Hour Courses)

Guidelines and pointers for adding clarity and persuasiveness to business writing Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.

Amazon Sales Rank: #221634 in Books Published on: 2005-05-20 Original language: English Number of items: 1 Binding: Paperback 256 pages

From the Back Cover The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps. The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to: Transform your writing from "I" and "You" centered to "We" centered Quickly collect and organize the information you need Use "turn signals" to guide your reader from sentence to sentence Eliminate non-specific words and phrases from your writing Grab your readers' attention by choosing stronger nouns and verbs Manage your online and cross-cultural writing Focus first on getting each project written before concerning yourself with getting it right In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position. About the Author Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.

Very helpful customer reviews 24 of 24 people found this review helpful. A work experience course written in a book by ZZ If you read this review, you probably already know to improve your writing can help your career and are motivated to do, so this book could be very useful. Although this book is very readable (written in an informal, direct and often humorous), I would not only read, but is meant to be used. The organization is excellent for the application of each chapter actually learns is proof of what you have learned and, above all, practice new methods of typing. If you are serious about becoming a better writer at work, then this book can teach you how to do it. You just have to be motivated enough to put in 36 hours and really needed to learn on their own. It 'a lot cheaper, more flexible and perhaps more effective way to learn to consider a class with a room full of people and homework noting that they may apply to your daily good examples and its Author "manage the Your honor "the elements are practical, creative and easy to apply. Just follow the instructions. 17 of 17 people found this review helpful. More than a how-to-write text to C. Lee Johns Business Writing and Communication from Kenneth W. Davis claims to be an "easy to learn, step by step to get a company's most powerful and persuasive writer." Achieves this and more. There is also a scientific book, showing a wide range of knowledge and erudition rare in a "how-to" book. What makes the book special is the rich collection of business wisdom is woven throughout. Business Writing and Communication presents the reader with the most important business gurus of the past 30 years - Naisbitt, Toffler, Peters, Peter Drucker, Deming, Beckwith, Iacocca - is MA.SH and Larry Gelbart. Quotations collected only on pages 3-6 to the business case for persuasive communication, clear and concise to make - and this is just the beginning. Throughout the book the reader finds not only the principles of effective writing, but also the position of writing as essential to business success. Davis begins the book with the statement: "In this knowledge economy, writing is the main activity producer of value." He makes his case. This book shows what she teaches - that the logical organization of ideas presented in an animated and engaging style, the reader needs. It's packed with real world examples - documents that illustrate the points made, and anecdotes about communication strategies for success and failure. The style of the book is the very breeze, but necessary conversation, but of course, a pleasure of reading, writing and communications company contributes substantially to our understanding of "advertising" - not just the "how" but also " . important because "Lee Clark Johns author and writing coach Excellence 16 of 16 people found this review helpful. Highly recommended by Liz This is an excellent business book - high back, low-lint, with only one note, tangential enough to be fun. Davis covers a lot of material in this quick read. I particularly appreciate your advice about writing letters and emails for maximum effect and response. It offers simple formulas for common types of communication:. Request for information, complaints, good news, bad news. And it is recommended that spot in the order that the reader can use, not the order you think of them. (It should be obvious, right? Not so in business.) ) He gives good examples and bad writing reviews Check this example: "Topic: Civil identification in parking lots during our safety coordinator meeting, pointed out that with our energy conservation program (during the hours of darkness, fog, etc.) The lane identification in our parking lots are dangerous. It.